The popular Maryland-based band Radio Caroline came to me to design the jacket for their new CD. After listening to the music the concept became crystal clear. Their brand of folksy, Americana music blended perfectly with a photo shoot I had done on a Kansas farm, and the warm, saturated images from the late-day thunderstorm raging over the wheat fields, and farm equipment, became the foundation of the package design. The cover image was an endless field, stretching from the front cover to the back,. The lyrics floated against a dark and stormy sky, and the gears of the combine mirrored the shape of the disc, which itself was designed to take on the look of an old 45 single. It was an ode to days past, weathered but not forgotten. .
A good logo is critical for a successful business. Whatever type of business you are in, you want your company to stand out from the crowd and one thing that can help you stick in a customer's memory is a great logo. Your logo should reflect what your company is all about. I have worked with many clients to ensure their logo would be a positive representation of their business, whether it be a real estate agent or a children's orthodontist. When people can easily remember your logo, you have a competitive edge.
Having worked with major clothing companies such as The Gap, Banana Republic, Old Navy, Abercrombie & Fitch, Guess, Levi's, and Ocean Pacific, I know the importance of quality photo retouching. In this example, one image was used to portray all the colors available for this turtleneck sweater. Carefully color matching to actual swatches of material ensured the print, web, and in-store images matched the sweaters as closely as possible.
Post-production is important for bringing out the best in every image (click each image for a larger view). This photograph was taken at the Oklahoma City Memorial on the 15 year anniversary of the tragedy. A rather flat and colorless image was retouched and color corrected to add drama to a somber sky, increase the colors in the stone and foliage, and add detail to the final image.