A good logo is critical for a successful business.  Whatever type of business you are in, you want your company to stand out from the crowd and one thing that can help you stick in a customer's memory is a great logo.  Your logo should reflect what your company is all about.  I have worked with many clients to ensure their logo would be a positive representation of their business, whether it be a real estate agent or a children's orthodontist.  When people can easily remember your logo, you have a competitive edge.